Swedish Porsche Brochures 1950s–1970s | 356, 911 & Scania-Vabis

One of the earliest known Swedish-market Porsche 356 brochures, produced for AB Scania-Vabis, Porsche’s Swedish general agent. Rather than simply translating a German factory publication, the brochure appears to have been designed and produced specifically for the Swedish market.

The brochure promotes both Porsche’s competition success and its qualities as a fast and economical long-distance touring car. Technical specifications are provided for the 1.1, 1.3 and 1.5 litre models and the 1500 Super.

A particularly distinctive feature of the 1953 edition is the use of the brochure’s blue spot colour over parts of the main car illustration, giving it an unusual, almost hand-coloured appearance.

The Per Nyqvist AB (stamp) is a period Swedish Porsche dealer/distributor.

Publisher: AB Scania-Vabis, Södertälje
Market: Sweden
Language: Swedish
Printed by: R. Wahlqvist, Stockholm
Production credit: ERVACO
Date: 1953
Models: 1100, 1300, 1500 and 1500 Super
Colours: Black/grey and blue
Print run: Unknown

One of the earliest known Swedish-market Porsche 356 brochures, produced for AB Scania-Vabis, Porsche’s Swedish general agent. Rather than simply translating a German factory publication, the brochure appears to have been designed and produced specifically for the Swedish market.

The brochure promotes both Porsche’s competition success and its qualities as a fast and economical long-distance touring car. Technical specifications are provided for the 1.1, 1.3 and 1.5 litre models and the 1500 Super.

A particularly distinctive feature of the 1953 edition is the use of the brochure’s blue spot colour over parts of the main car illustration, giving it an unusual, almost hand-coloured appearance.

Known dealer-stamped copies:
E.V. Normans Bilfirma, Örebro
Bil och Buss i Gävle AB, Försäljningskontor Sandviken

Publisher: AB Scania-Vabis, Södertälje
Market: Sweden
Language: Swedish
Printed by: R. Wahlqvist, Stockholm
Production credit: ERVACO
Date: March 1954
Models: 1100, 1300, 1500, 1300 Super and 1500 Super
Print run: 20,000

A large fold-out Swedish sales brochure issued by AB Scania-Vabis in March 1956, shortly after the introduction of the Porsche 356 A.

Designed specifically for the Swedish market, the brochure uses a distinctive black, grey and bright yellow graphic treatment and the Swedish slogan “Porsche – den kräsne bilistens önskevagn” (“Porsche – the discerning motorist’s dream car”).

Separate sections present the Coupé (described as Limousine), Cabriolet, Speedster, Carrera and competition Spyder. Particularly interesting are the sections devoted to the 1500 GS Carrera and 550/1500 RS Spyder, linking the road cars directly to Porsche’s successes in the Carrera Panamericana, Mille Miglia, Le Mans and Liège–Rome–Liège.

The reverse contains detailed specifications for six versions, ranging from the 44 hp 356 A/1300 to the 110 hp 550/1500 RS Spyder. The Speedster is separately described as available with the 1600, 1600 S or 1500 GS Carrera engine.

The printer’s line “56-451 25.000 3 56 zetape” identifies the production reference, a substantial print run of 25,000 copies, and a printing date of March 1956.

Publisher: AB Scania-Vabis, Södertälje
Market: Sweden
Language: Swedish
Production/printing: Zetape
Date: March 1956
Reference: 56-451
Print run: 25,000 copies
Models: 356 A 1300, 1300 S, 1600, 1600 S, 1500 GS Carrera, Speedster and 550/1500 RS Spyder
Colours: Black/grey and yellow

Dealer stamps found:

Motorverken, Odinsgatan 6–8, Gothenburg. Motorverken was a Swedish automobile dealer that handled Porsche as well as Volkswagen during this period.

E. G. Larssons Bil AB

Swedish automotive technical pocket booklet, March 1956, covering Volkswagen, Porsche and other makes represented on the Swedish market. The Porsche section provides detailed specifications for the early 356 A range, including the 1300, 1300 Super, 1600, 1600 Super and 1500 GS Carrera, together with the 550/1500 RS Spyder and a separate note on the Porsche Speedster. An interesting period reference documenting the Porsche model range and technical data offered in Sweden at the beginning of the 356 A era. Dated “Mars 1956” on the rear cover.

Title: VW / Porsche Technical Pocket Booklet
Country: Sweden
Language: Swedish
Date: March 1956
Type: Technical / specification booklet

Swedish-market edition of Porsche’s W28 sales brochure for the 356 A range, issued in 1957. Printed in Germany with Swedish text and specifications, and carrying the name of Swedish Porsche importer Aktiebolaget Scania-Vabis, Södertälje. The brochure covers the 356 A 1600 and 1600 S together with the 1500 GS Carrera de Luxe and Carrera Gran Turismo, and illustrates the Coupé, Cabriolet, Hardtop and Speedster body styles. Marked “W 28/57”; Swedish print reference 454.8.000.11.57, Esselte AB, Stockholm 1957, indicating a November 1957 issue.

Title: Porsche 356 A – Swedish W28 sales brochure
Year: 1957 (November)
ID: W 28/57; Swedish print ref. 454.8.000.11.57
Country/market: Sweden
Language: Swedish
Importer: Aktiebolaget Scania-Vabis, Södertälje
Print: Printed in Germany / Swedish text printed by Esselte AB, Stockholm

Large-format Swedish-language Porsche prestige catalogue from 1957, distinguished by its spiral binding and elaborate period graphic design. It presents the Porsche 356 A range in considerable detail, including Coupé, Cabriolet, Hardtop and Speedster, together with the 1500 GS Carrera models and the competition-bred 550 A Spyder. The catalogue combines large colour illustrations, lifestyle photography, technical information and Porsche’s international competition successes. The final specification sheet includes the 356 A/1600, 1600 S, 1500 GS Carrera “de Luxe”, 1500 GS Carrera “Gran Turismo” and 550 A/1500 RS Spyder/1957. Swedish print reference 453.5.000.11.57; Swedish text printed by Esselte AB, Stockholm, 1957.

Title: Porsche – Swedish prestige sales catalogue
Year: 1957
ID: 453.5.000.11.57
Country/market: Sweden
Language: Swedish
Format: Large-format spiral-bound sales catalogue
Print: Esselte AB, Stockholm 1957
Models: Porsche 356 A 1600, 1600 S, Carrera 1500 GS och 550 A Spyder

Swedish-market Porsche 356 A sales brochure, dating from around 1958–59. The silver-covered brochure presents the 356 as both a sporting car and a practical everyday vehicle, combining competition imagery of the Porsche RSK with photographs and testimonials from Swedish Porsche owners. The model range shown includes the Limousine (Coupé), Cabriolet, Hardtop and the newly introduced Convertible D, helping to date the brochure to late 1958 or 1959. Several dealer-stamped variants are known, including examples from Motorverken in Gothenburg and E. G. Larssons Bil AB. Printed in Sweden by Ervaco/Brölins, code 109344.

Country: Sweden
Language: Swedish
Date: c. late 1958-1959
Models: Porsche 356 A – Limousine, Cabriolet, Hardtop, Convertible D
Engines: 1600, 1600 Super, 1600 Carrera
Printer/code: ERVACO/BRÖLINS 109344
Format: Landscape, silver cover. 8 pages, 21×13 cm, thick paper.
Dealer variants known: Motorverken, Göteborg; E. G. Larssons Bil AB
Notes: Swedish-market brochure featuring Swedish Porsche owners and Swedish-registered cars; includes Porsche 718 RSK competition imagery.

Swedish-market Porsche sales brochure for the 356 A range, issued in March 1959. Printed in Germany with Swedish text and specifications by Esselte AB, Stockholm, and carrying the name of Swedish Porsche importer Aktiebolaget Scania-Vabis, Södertälje. The brochure presents the 356 A 1600 and 1600 S together with the 1600 GS Carrera “de Luxe” and 1600 GT Carrera “Gran Turismo”, including Limousine, Cabriolet, Hardtop and Convertible body styles. Print reference 2402.14.000.3.59. This example carries the dealer stamp of Göran Lavesson, Kristianstad.

Titel: Porsche 356 A – Swedish sales brochure
År: 1959 (March)
ID/trycknummer: 2402.14.000.3.59
Land/marknad: Sweden
Språk: Swedish
Importör: Aktiebolaget Scania-Vabis, Södertälje
Svenskt texttryck: Esselte AB, Stockholm
Återförsäljare: Göran Lavesson, Kristianstad (stamped)

Swedish-language sales brochure for the Porsche 356 B, produced for the Swedish market through Aktiebolaget Scania-Vabis in Södertälje. The brochure presents the 356 B in 1600, 1600 S75 and 1600 S90 versions and represents Porsche’s Swedish marketing at the beginning of the 1960s.

Printed in Germany, with the Swedish text produced by Tryckeri AB Dahlberg & Co. in Stockholm. This particular copy also carries a period dealer stamp from Aktiebolaget B. Persson, Vaksalagatan 30 in Uppsala, providing a direct link to Porsche’s contemporary Swedish dealer network.

Year: 1961
ID / brochure code: W22
Model: Porsche 356 B
Versions: 356 B/1600, 356 B/1600 S75, 356 B/1600 S90 Language: Swedish
Market: Sweden
Swedish distributor: Aktiebolaget Scania-Vabis, Södertälje
Swedish text/printing: Tryckeri AB Dahlberg & Co., Stockholm Print code: 2402
Printed in: Germany Format: Illustrated sales brochure
Dealer stamp: Aktiebolaget B. Persson, Vaksalagatan 30, Uppsala
Collection category: Swedish Porsche literature / sales brochure

An attractive Swedish-language Porsche 356 B prestige brochure from 1961, factory-printed in Germany under publication number W 196.

The brochure belongs to Porsche’s early 1960s promotional literature for the 356 B and uses sophisticated lifestyle photography rather than relying solely on technical presentation. Its striking cover shows a red Porsche 356 B photographed beside a large passenger aircraft, reflecting the international, affluent image Porsche was cultivating during this period.

Period photography inside includes comparative views of Porsche 356 models, while the rear carries the distinctive Porsche logotype together with the publication code W 196 and Printed in Germany.

A particularly interesting example for Scandinavian collectors, combining Porsche’s German factory production with Swedish-language sales material from the early Scania-Vabis era.

Facts

• Year: c. 1961
• Model: Porsche 356 B
• Publication number: W 196
• Language: Swedish
• Market: Sweden
• Printed: Germany
• Publisher/manufacturer: Dr. Ing. h.c. F. Porsche KG, Stuttgart-Zuffenhausen
• Type: Prestige / sales brochure
• Cover: Red Porsche 356 B beside passenger aircraft
• Period: Early Swedish Scania-Vabis Porsche distribution era
• Printing mark: “W 196 Printed in Germany”

Rare Swedish-language sales brochure for the Porsche 901, the original designation of the car that shortly afterwards became the Porsche 911.

This is the Swedish-market edition of Porsche’s original W 221 brochure for the new 901, issued in 1963. The 901 designation was subsequently changed to 911, making surviving pre-name-change literature an important document of the model’s introduction.

Introduced as the Type 901 at the Frankfurt Motor Show in 1963, Porsche’s successor to the 356 entered series production in September 1964. Only weeks later, following an objection from Peugeot concerning three-digit model numbers with a zero in the middle, Porsche changed the model designation from 901 to 911.

This Swedish-language W 221 brochure belongs to the very first series of sales literature produced for the Porsche 901. The German W 221 is documented from August 1963, immediately before the new model was presented at the Frankfurt International Motor Show in September. Swedish text was produced for the local market while the brochure itself was printed in Germany.

The 901 designation makes the brochure particularly significant. Porsche’s new model would retain this name until 1964, when an objection from Peugeot resulted in the now-famous change from 901 to 911.

The brochure describes the 1991 cc air-cooled six-cylinder boxer engine producing 130 DIN hp at 6,200 rpm, five-speed fully synchronized transmission, four-wheel disc brakes and a maximum speed of approximately 210 km/h.

Printed in Germany and produced specifically for the Swedish market, it is an unusual surviving piece of documentation from the very beginning of what would become the Porsche 911.

Historical significance: The Porsche 901 designation was extremely short-lived. Series production began in September 1964, but after Peugeot objected to Porsche’s use of a three-digit model number with a zero in the middle, Ferry Porsche ordered the model to be renamed 911 on 22 October 1964. Sales literature carrying the 901 name had already been printed, making surviving 901 brochures important documents from the birth of the Porsche 911.

Facts

• Year: 1963
• Model: Porsche 901
• Brochure number: W 221
• Market: Sweden
• Language: Swedish
• Printed in: Germany
• Format: Fold-out sales brochure
• International versions: W 221 is documented in German, French and English; this example is the Swedish-language version
• Introduced: Frankfurt International Motor Show, September 1963
• Engine: 1,991 cc air-cooled flat-six
• Power: 130 DIN hp at 6,200 rpm
• Top speed: approx. 210 km/h

Swedish-market Porsche 911 sales brochure, printed in Germany in May 1965.

Carrying the factory literature number W 221 s, this brochure belongs to the same W 221 literature series originally used for Porsche’s new 901 in 1963. Following the model’s renaming from 901 to 911, Porsche retained the W 221 designation for revised 911 sales literature.

This Swedish edition presents the 1,991 cc six-cylinder Porsche 911 with 130 DIN hp and a stated maximum speed of 210 km/h. This surviving example carries the dealer stamp of Ernst Björstig AB, representing Porsche in Lidköping, Skara and Vara.

Year: 1965
Print date: May 1965
Model: Porsche 911
Brochure number: W 221 s
Market: Sweden
Language: Swedish
Printed in: Germany
Engine: 1,991 cc air-cooled flat-six
Power: 130 DIN hp at 6,100 rpm
Transmission: 5-speed manual
Top speed: 210 km/h
Fuel tank: 62 litres
Kerb weight: 1,150 kg

Swedish-market sales brochure for the newly introduced Porsche 912, printed in Germany in April 1965.

The brochure presents the 912 in the new Porsche body introduced with the 901/911, but powered by the proven 1.6-litre four-cylinder engine derived from the outgoing 356 SC. The Swedish technical specification lists 90 DIN hp, a top speed of approximately 185 km/h and a five-speed gearbox, with a four-speed transmission available on special order.

Distributed in Sweden through Generalagent AB Scania-Vabis in Södertälje, this early brochure carries the Swedish print reference W 295 s and the printing date 4.65.

Facts

• Year: 1965
• Print date: April 1965
• Model: Porsche 912
• Brochure number: W 295 s
• Market: Sweden
• Language: Swedish
• Printed in: Germany
• Swedish distributor: Generalagent AB Scania-Vabis, Södertälje
• Engine: 1,582 cc air-cooled flat-four
• Power: 90 DIN hp at 5,800 rpm
• Torque: 12.4 kpm at 3,500 rpm
• Transmission: 5-speed manual; 4-speed available by special order
• Top speed: approx. 185 km/h
• Fuel tank: 62 litres
• Fuel consumption: 0.85 l/10 km according to DIN 70030
• Wheelbase: 2,211 mm
• Length: 4,163 mm
• Width: 1,610 mm
• Height: 1,320 mm
• Preliminary kerb weight: approx. 1,070 kg

Swedish-market Porsche 911 sales brochure, printed in Germany in April 1965.

Issued during the first full year of 911 production, this early Swedish brochure presents Porsche’s new six-cylinder sports car through large colour photography, Swedish promotional text and detailed technical specifications.

The brochure carries factory publication number W 288 and is dated 4.65. It identifies AB Scania-Vabis of Södertälje as the Swedish general agent for Porsche.

The specifications describe the early 1,991 cc flat-six 911 producing 130 DIN hp at 6,100 rpm, with a five-speed gearbox and a stated maximum speed of 210 km/h. The Swedish text promotes the 911 as both an exclusive sporting coupé and an ideal long-distance car, emphasising performance, safety, elegance and comfort.

This brochure is interesting alongside other Swedish Porsche literature from 1965, showing that several distinct publications for the newly renamed 911 were distributed in Sweden at essentially the same time.

Facts

• Year: 1965
• Print date: April 1965
• Model: Porsche 911
• Brochure number: W 288
• Market: Sweden
• Language: Swedish
• Printed in: Germany
• Swedish general agent: AB Scania-Vabis, Södertälje
• Engine: 1,991 cc air-cooled flat-six
• Power: 130 DIN hp at 6,100 rpm
• Maximum torque: 17.8 kpm at 4,200 rpm
• Transmission: 5-speed manual
• Top speed: 210 km/h
• Kerb weight: 1,150 kg
• Fuel tank: 62 litres
• Fuel consumption: 9.6 l/100 km (DIN 70030)

Early Porsche 911 prestige brochure from October 1965, featuring one of the most distinctive designs used for the new 911.

The minimalist white cover presents an orange Porsche 911 in full side profile, framed by thin black lines and accompanied by a large outlined “911” graphic. The restrained presentation differs considerably from Porsche’s more conventional technical sales literature of the same period and reflects the increasingly sophisticated marketing surrounding the new 911.

Published in October 1965, during the 911’s first full year of production, this brochure belongs to the earliest generation of literature produced after Porsche’s new sports car had become established under the 911 name.

Today this particular publication is often referred to by collectors as the “Prestige White 911 Brochure” and is considerably less commonly encountered than many of the standard 911 sales brochures from the period

Facts

• Year: 1965
• Print date: October 1965
• Model: Porsche 911
• Type: Prestige sales brochure
• Cover: White with orange 911 in side profile
• Period: First full production year of the Porsche 911
• Printed by: Porsche / Germany
• Collectability: Scarcer early 911 prestige publication
• Publication number: Unknown from the surviving photograph

A rare Swedish sales sheet for the newly introduced Porsche 911, distributed by AB Scania-Vabis in Södertälje. The single-page publication presents the original 2.0-litre 911 with its 130 hp six-cylinder boxer engine, five-speed transmission and a claimed top speed of approximately 210 km/h.

Unlike Porsche’s more elaborate international sales brochures of the period, this appears to have been produced specifically for the Swedish market, with Swedish technical specifications and prominent Scania-Vabis branding. No Porsche publication number or printing date is visible on the sheet.

The specifications correspond to the earliest production version of the Porsche 911, introduced in 1964 and sold during 1965 with 130 hp DIN. The exact publication date remains unconfirmed, but circa 1965 is consistent with both the model specification and the period in which Scania-Vabis marketed Porsche in Sweden.

Facts

• Date: c. 1965
• Model: Porsche 911 2.0
• Engine: Air-cooled 1,991 cc six-cylinder boxer
• Power: 130 hp DIN at 6,100 rpm
• Transmission: 5-speed fully synchronized
• Top speed: Approx. 210 km/h
• 0–100 km/h: 8.7 seconds
• 0–160 km/h: 24 seconds
• Fuel tank: 62 litres
• Fuel consumption: 0.96 l/10 km (9.6 l/100 km), DIN 70030
• Language: Swedish
• Market: Sweden
• Distributor: AB Scania-Vabis, Södertälje
• Format: Single-sheet sales leaflet
• Publication number: Not stated
• Printed in: Unknown
• Swedish-specific: Apparently yes; no equivalent international version currently identified

An unusual Swedish Porsche promotional brochure issued by Scania-Vabis in 1966, combining owner testimonials, contemporary press reviews and promotion of the improved 1966 Porsche 911 and 912.

Rather than concentrating primarily on technical specifications, the brochure builds its case around five well-known Swedish Porsche owners, pictured together inside a Porsche 911 and individually alongside their cars. Each explains his reasons for choosing Porsche, giving the publication an unusually personal character compared with Porsche’s standard international sales literature.

The reverse section adds contemporary assessments of Porsche from Swedish and international motoring publications and introduces the improved 1966 Porsche 911 and 912.

The brochure was produced during Scania-Vabis’ 75th anniversary year and prominently incorporates the company’s distinctive 1891–1966 golden horn anniversary emblem. Scania-Vabis served as Porsche’s Swedish general importer during this period.

Particularly interesting is the original purpose-designed mailing envelope, which reproduces the Porsche profile illustration and Scania-Vabis anniversary branding. When opened, the faces of the five Porsche owners appear inside the car’s windows – an inventive continuation of the brochure’s central advertising concept.

This appears to be a specifically Swedish Scania-Vabis Porsche campaign rather than a translated version of standard German factory literature.

Facts

• Year: 1966
• Country: Sweden
• Language: Swedish
• Models: Porsche 911 and Porsche 912
• Distributor: Aktiebolaget Scania-Vabis, Södertälje
• Campaign: 5 välkända Porsche-entusiaster
• Format: Multi-fold promotional brochure
• Original envelope: Yes – specially designed Scania-Vabis/Porsche mailing envelope
• Anniversary marking: Scania-Vabis 75 years, 1891–1966
• Content: Swedish Porsche-owner testimonials, press quotations and information on the improved 1966 Porsche 911/912
• Swedish-market status: Apparently produced specifically for the Swedish market
• Publication number: None visible in the supplied material
  
  Original mailing envelope: Present – purpose-designed envelope forming part of the brochure’s visual concept, with prepaid Södertälje postal marking.

Swedish-language Porsche 912 sales brochure issued in June 1965, shortly after the introduction of Porsche’s new four-cylinder 912.

The brochure uses the distinctive blue-and-red graphic treatment found on contemporary international Porsche 912 literature, with a side profile of the car extending across the cover.

The reverse contains detailed Swedish technical specifications for the 1,582 cc four-cylinder boxer engine, transmission, chassis, dimensions, weights and performance. It lists an output of 90 DIN hp, a top speed of approximately 185 km/h and fuel consumption of 0.85 litres per Swedish mil.

This Swedish edition carries publication number W295s and is dated 6.65. It was printed in Germany for the Swedish market and identifies AB Scania-Vabis, Södertälje as general importer.

This particular example also carries a Swedish dealer stamp from Ernst Björstig AB, with locations in Lidköping, Skara and Vara.

Facts

• Year: 1965
• Print date: June 1965
• Model: Porsche 912
• Publication number: W295s
• Language: Swedish
• Printed: Germany
• Swedish general importer: AB Scania-Vabis, Södertälje
• Dealer stamp: Ernst Björstig AB – Lidköping, Skara, Vara
• Engine: 1,582 cc flat-four
• Power: 90 hp DIN
• Top speed: approx. 185 km/h
• Fuel capacity: 62 litres
• Transmission: 5-speed; 4-speed available by special order

A Swedish-language prestige sales brochure for the newly introduced Porsche 912, dating from 1965. The unusually restrained white cover features only a blind-embossed Porsche 912 motif, while the interior contains extensive colour photography, Swedish promotional text, equipment information and full technical specifications.

The brochure appears to be the 912 counterpart to Porsche’s celebrated white 911 prestige brochure from the same period.

Unlike the smaller specification folders issued for the 912 during the same period, this is a substantial prestige-style brochure. The otherwise plain white cover carries only a blind-embossed PORSCHE 912 design, giving the publication a particularly restrained and elegant appearance.

Inside, large colour photographs present the car, interior and mechanical details, accompanied by Swedish promotional text. Separate sections cover the 912’s standard equipment and detailed technical specifications, including its 1,582 cc air-cooled four-cylinder boxer engine producing 90 DIN hp.

No printing date or publication number has yet been identified in this example. Based on its specifications and period context, it appears to date from approximately 1965–1966, during the first years of Porsche 912 production.

This copy retains a period business card from Fors Bilaktiebolag in Växjö, a Swedish Volkswagen and Scania-Vabis dealer, providing an interesting connection to the car’s contemporary Swedish sales network.

Facts

• Year: c. 1965
• Model: Porsche 912
• Type: Prestige sales brochure
• Language: Swedish
• Cover: White card with blind-embossed Porsche 912 lettering
• Engine: 1,582 cc air-cooled flat-four
• Power: 90 hp DIN at 5,800 rpm
• Transmission: 5-speed manual
• Top speed: approx. 185 km/h
• Fuel capacity: 62 litres
• Content: Colour photography, promotional text, standard equipment and technical specifications
• Swedish provenance: Fors Bilaktiebolag, Växjö business card
• Publication number: Not identified
• Print date: Not stated

A Swedish single-sheet sales brochure for the Porsche 911 and 912, issued by AB Scania-Vabis during its 75th anniversary year in 1966.

The landscape-format brochure combines technical specifications for the Porsche 911 and 912 with a large black-and-white photograph of a Porsche 911, registration B 70121. The same promotional photograph was subsequently used on another Swedish Scania-Vabis Porsche sales sheet that also included the newly introduced 911 S.

Distinctively Swedish details include the Scania-Vabis 75th anniversary emblem, Porsche crest and the invitation “Provkör Porsche hos närmaste VW-återförsäljare” (“Test drive a Porsche at your nearest VW dealer”), reflecting Porsche’s contemporary Swedish distribution through the Volkswagen/Scania-Vabis dealer network.

The absence of the 911 S, combined with the explicit Scania-Vabis 1891–1966 anniversary branding, suggests that this sheet predates the closely related 911/911 S/912 version issued later in 1966.

Facts

• Year: 1966
• Models: Porsche 911 / Porsche 912
• Type: Single-sheet sales brochure
• Format: Landscape A4
• Language: Swedish
• Market: Sweden
• Distributor: AB Scania-Vabis
• 911: 130 DIN hp
• 912: 90 DIN hp
• Featured car: Porsche 911, registration B 70121
• Special marking: Scania-Vabis 75th anniversary, 1891–1966
• Dealer reference: Swedish Volkswagen dealer network
• Publication number: Not identified

A Swedish single-sheet Porsche sales brochure issued by general agent AB Scania-Vabis in Södertälje, presenting the Porsche 911, newly introduced 911 S and 912.

The upper half features a large black-and-white photograph of a Porsche 911 outside a hotel, while the lower section provides concise Swedish technical specifications for all three models. Particularly significant is the inclusion of the original 160 DIN hp Porsche 911 S, placing the publication in the period following the model’s introduction in 1966.

The sheet appears to have been produced specifically for the Swedish market by Scania-Vabis rather than simply being a translated German factory brochure. Its typography, Swedish-market specifications and prominent Scania-Vabis identification make it an interesting piece of early Porsche distribution history in Sweden.

Facts

Year: 1966
Models: Porsche 911 / 911 S / 912
Type: Single-sheet sales brochure / specification sheet
Language: Swedish
Market: Sweden
Distributor: Generalagent AB Scania-Vabis, Södertälje
911 engine: 1,991 cc flat-six, 130 DIN hp
911 S engine: 1,991 cc flat-six, 160 DIN hp
912 engine: 1,582 cc flat-four, 90 DIN hp
Format: Single sheet
Printed in: Sweden, apparently
Publication number: Not identified

A Swedish single-sheet Porsche sales brochure promoting the Coupé and Targa body styles and featuring the Porsche 912 and newly introduced Porsche 911 T.

The brochure reuses the distinctive Swedish promotional photograph of Porsche 911 registration B 70121, previously used in Scania-Vabis Porsche advertising from 1966. Here, however, the presentation has evolved to promote Porsche’s expanded range of body styles, prominently headed “Porsche coupé / targa.”

Swedish introductory text describes three available configurations: closed Coupé, Coupé with sunroof and the open Targa model. Technical specifications are provided for the 90 DIN hp Porsche 912 and the 110 DIN hp Porsche 911 T.

The inclusion of the 911 T identifies this as a later publication than the related 1966 Scania-Vabis sales sheets using the same photograph, and places it around 1967, when the 911 T was introduced for the 1968 model year.

Facts

• Year: c. 1967
• Model year: 1968
• Models: Porsche 912 / Porsche 911 T
• Body styles promoted: Coupé / sunroof Coupé / Targa
• Type: Single-sheet sales brochure
• Language: Swedish
• Market: Sweden
• 912 power: 90 DIN hp
• 911 T power: 110 DIN hp
• 911 T transmission: 4-speed standard, 5-speed optional
• Featured car: Porsche 911, registration B 70121
• Distributor: Swedish Porsche/Scania-Vabis sales organisation
• Publication number: Not visible

An unusual Swedish-market double-sided Porsche specification sheet from 1971, covering the complete Porsche 911 and VW-Porsche 914 ranges.

One side presents the Porsche 911 Coupé/Targa range, with separate technical specifications for the 911 T, 911 E and 911 S. The reverse covers both versions of the mid-engined VW-Porsche 914: the four-cylinder 914/4 and six-cylinder 914/6.

Produced for the Swedish market and carrying the name Svenska Volkswagen AB, the sheet documents an interesting period in Porsche’s Swedish distribution history following the earlier Scania-Vabis era. Unlike the more elaborate sales brochures, this publication is primarily technical, presenting detailed comparative specifications together with small line illustrations of the 911 and 914.

The combination of both model families on a single Swedish-language sheet makes it an interesting piece of period dealer literature, particularly for documenting Porsche’s Swedish model programme in 1971.

Facts

• Year: 1971
• Models: Porsche 911 T / 911 E / 911 S
• Additional models: VW-Porsche 914/4 / 914/6
• Body styles: 911 Coupé / Targa; 914 Targa
• Type: Double-sided specification / sales sheet
• Language: Swedish
• Market: Sweden
• Distributor: Svenska Volkswagen AB
• 911 T: 125 DIN hp
• 911 E: 155 DIN hp
• 911 S: 180 DIN hp
• 914/4: 80 DIN hp, 1,679 cc
• 914/6: 110 DIN hp, 1,991 cc
• Format: Single loose sheet, printed on both sides
• Illustrations: Porsche 911 and VW-Porsche 914 line drawings
• Date marking: 1971 printed on both sides